©2025 Concept Counter. All Rights Reserved.

We’re
your Partners
in
Vector Smart Object

Concept Counter isn’t just
another creative agency house.
We’re the storytellers, the dreamers, the doers.

 

From scripting to post-production,
from content marketing to performance marketing,
from content collaboration to content amplification,
we turn your wildest ideas into online chatter.

About-Us-line
Vector Smart Object

Concept Counter isn’t just
another creative agency house.
We’re the storytellers, the dreamers, the doers.

From scripting to post-production,
from content marketing to performance marketing,
from content collaboration to content amplification,
we turn your wildest ideas into online chatter.

About-Us-line

The
Behind the scenes

Get to know the creative minds, filmmaking wizards, and
caffeine-fuelled go-getters who make it all happen

About-Us-underline
team-memeber

Riddhiman Ghosh

(Co-Founder/Director)

With 15+ years of filmmaking experience and a post-graduate degree from FTII, Riddhiman brings a fresh, gritty directing style to Concept Counter. Starting his career at NDTV and UTV, he went on to collaborate with Imtiaz Ali and Ang Lee on the Oscar-winning Life of Pi. Now, in advertising, his unique storytelling approach and technical expertise have become the foundation of every project.

 

Riddhiman’s work has earned accolades at international festivals, including the MOFILM Awards at Cannes and the MUSICBED Challenge (2020). Outside of filmmaking, he’s passionate about techno music, hiking, and cats. Fun fact: he’s seen Pulp Fiction over 100 times!

Ritoban Ghosh

(Co-Founder/Marketing Expert)

With 10 years of marketing experience and an MBA from Telfer School of Management, Ottawa, Ritoban drives Concept Counter’s strategic vision. He’s worked with industry leaders like HMV, Hungama, and Digi Osmosis, leading multiple Bollywood marketing campaigns before venturing into advertising.

 

A fitness enthusiast and biker, Ritoban combines precision and creativity to ensure every project reaches its full potential. Whether it’s crafting a campaign or cruising on two wheels, he’s always fuelled by passion and innovation.

Neiza Silveira

(Co-Founder/Executive Producer)

With 12 years of experience, Neiza is the driving force behind Concept Counter’s seamless productions. A graduate of Delhi University and Symbiosis Institute, Pune, she began her career at QED and NDTV before moving into the advertising world. Her expertise as an executive producer has earned her numerous accolades, including festival recognition for her acclaimed short film.

 

Outside of work, Neiza is an animal lover who enjoys the beach, dancing to her favourite tunes, and curating her collection of perfumes and scented candles. Her eclectic style and strategic mind make her an invaluable part of the team

Ritoban Ghosh

(Co-Founder/Marketing Expert)

With 10 years of marketing experience and an MBA from Telfer School of Management, Ottawa, Ritoban drives Concept Counter’s strategic vision. He’s worked with industry leaders like HMV, Hungama, and Digi Osmosis, leading multiple Bollywood marketing campaigns before venturing into advertising.

 

A fitness enthusiast and biker, Ritoban combines precision and creativity to ensure every project reaches its full potential. Whether it’s crafting a campaign or cruising on two wheels, he’s always fuelled by passion and innovation.

team-memeber
team-memeber

Ritoban Ghosh

(Co-Founder/Marketing Expert)

With 10 years of marketing experience and an MBA from Telfer School of Management, Ottawa, Ritoban drives Concept Counter’s strategic vision. He’s worked with industry leaders like HMV, Hungama, and Digi Osmosis, leading multiple Bollywood marketing campaigns before venturing into advertising.

 

A fitness enthusiast and biker, Ritoban combines precision and creativity to ensure every project reaches its full potential. Whether it’s crafting a campaign or cruising on two wheels, he’s always fuelled by passion and innovation.

Riddhiman Ghosh

(Co-Founder/Director)

With 15+ years of filmmaking experience and a post-graduate degree from FTII, Riddhiman brings a fresh, gritty directing style to Concept Counter. Starting his career at NDTV and UTV, he went on to collaborate with Imtiaz Ali and Ang Lee on the Oscar-winning Life of Pi. Now, in advertising, his unique storytelling approach and technical expertise have become the foundation of every project.

 

Riddhiman’s work has earned accolades at international festivals, including the MOFILM Awards at Cannes and the MUSICBED Challenge (2020). Outside of filmmaking, he’s passionate about techno music, hiking, and cats. Fun fact: he’s seen Pulp Fiction over 100 times!

Neiza Silveira

(Co-Founder/Executive Producer)

With 12 years of experience, Neiza is the driving force behind Concept Counter’s seamless productions. A graduate of Delhi University and Symbiosis Institute, Pune, she began her career at QED and NDTV before moving into the advertising world. Her expertise as an executive producer has earned her numerous accolades, including festival recognition for her acclaimed short film.

 

Outside of work, Neiza is an animal lover who enjoys the beach, dancing to her favourite tunes, and curating her collection of perfumes and scented candles. Her eclectic style and strategic mind make her an invaluable part of the team

Ritoban Ghosh

(Co-Founder/Marketing Expert)

With 10 years of marketing experience and an MBA from Telfer School of Management, Ottawa, Ritoban drives Concept Counter’s strategic vision. He’s worked with industry leaders like HMV, Hungama, and Digi Osmosis, leading multiple Bollywood marketing campaigns before venturing into advertising.

 

A fitness enthusiast and biker, Ritoban combines precision and creativity to ensure every project reaches its full potential. Whether it’s crafting a campaign or cruising on two wheels, he’s always fuelled by passion and innovation.

Riddhiman Ghosh

(Co-Founder/Director)

With 15+ years of filmmaking experience and a post-graduate degree from FTII, Riddhiman brings a fresh, gritty directing style to Concept Counter. Starting his career at NDTV and UTV, he went on to collaborate with Imtiaz Ali and Ang Lee on the Oscar-winning Life of Pi. Now, in advertising, his unique storytelling approach and technical expertise have become the foundation of every project.

 

Riddhiman’s work has earned accolades at international festivals, including the MOFILM Awards at Cannes and the MUSICBED Challenge (2020). Outside of filmmaking, he’s passionate about techno music, hiking, and cats. Fun fact: he’s seen Pulp Fiction over 100 times!

Neiza Silveira

(Co-Founder/Executive Producer)

With 12 years of experience, Neiza is the driving force behind Concept Counter’s seamless productions. A graduate of Delhi University and Symbiosis Institute, Pune, she began her career at QED and NDTV before moving into the advertising world. Her expertise as an executive producer has earned her numerous accolades, including festival recognition for her acclaimed short film.

 

Outside of work, Neiza is an animal lover who enjoys the beach, dancing to her favourite tunes, and curating her collection of perfumes and scented candles. Her eclectic style and strategic mind make her an invaluable part of the team

Let’s
Something Extraordinary Together

Now that you know us, it’s your turn. Let’s chat about your next big idea and how we can make it happen. Whether it’s over a coffee or a quick call, we’d love to hear from you.

Let’s get introduced – it’s where all great collaborations begin!